Dec 10, 20142 min readFacebook Offers New Buying, Video & Targeting Options For Mobile App AdsAdvertisers can now optimize for reach and frequency, target Amazon Fire users and use autoplay video in app install and awareness...
Dec 3, 201411 min readFacebook, Google, And Twitter’s War For App Install AdsAn unexpected consequence of our love of apps is that now there’s just too damn many of them. The app stores are overcrowded, leaving...
Nov 20, 20142 min readTarget Better With Facebook, Sandberg Tells MarketersIn earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment...
Nov 19, 20143 min readFacebook's ad service for mobile apps opens to developersThe world's largest social network is expanding its advertising technology to other app makers, hoping to grab an even larger piece of...